Necktie Sales Down, But Not OutFor businessmen, looking your best has included wearing a necktie. Today fewer Charlotte men are doing it.Business has gone casual and the necktie has suffered because of it. "A lot of people credit that to the dot com craze. People showing up to work in polo shirts and t-shirts and everyone taking on a more casual attitude," says Greg Shugar, founder of thetiebar.com.
"Then you had Regis Philbin doing the matching tie and shirt and the business tanked," says Bruce Julian of Bruce Julian Clothier. Julian believe tie sales have hit their bottom, noting a nearly 8% increase nationally last year. "You can do some things like a tie, but you can't ever really replace it just for what it does framing the face and so forth." One reason for the uptick in neckties sales: the skinny tie. "The biggest influence of the resurgence of the skinny tie believe it or not is Mad Men, the tv show. Ryan Seacrest, his exposure on American Idol started wearing skinnier ties," says Shugar. Bruce says the popularity of the skinny ties is also affecting traditional ties. They're also getting more narrow. Greg's Company thetiebar.com sells ties online for just 15 dollars a piece. The recession led to an increase in sales. Bruce says you'll know we're truly out of tough times by simply looking at the style of the neck wear. "I think when you start seeing ties get more colorful and get more out there, you'll have a little more jingle in your pocket." |
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